Marketing

CBSE Class 12 Business Studies · every board question from this chapter, 2023–2026

• On Raksha Bandhan, Reena received a gift from her brother. After removing the gift wrap paper, she saw a decorative cardboard…2026
• Identify the shift in the marketing management philosophy from Picture I to Picture II. Mass Production of Televisions Use of…2026
• One of the factors affecting price determination of a product is ‘Pricing Objectives’. Which of the following pricing objectives…2026
• Sudha is a corporate executive and has to attend a felicitation function to be held in her office tomorrow. So she decides to…2026
• The pouch depicted below contains packets of different flavours of chips. Identify the level of packaging of the pouch:2026
• NV Electronics has an innovative range of smartphones, T.V’s, home entertainment systems, kitchen appliances and air…2026
• Identify the shift in the marketing management philosophy from Picture I to Picture II. Mass Production of Televisions Use of…2026
• The pouch depicted below contains packets of different flavours of chips. Identify the level of packaging of the pouch:2026
• ‘Lima’ is a global sportswear brand known for shoes, apparel and sports accessories. Customers can recognize Lima’s shoes,…2026
• The pouch depicted below contains packets of different flavours of chips. Identify the level of packaging of the pouch:2026
• Identify the shift in the marketing management philosophy from Picture I to Picture II. Mass Production of Televisions Use of…2026
• Read the following statements carefully: Statement I: The production concept assumes that the customers will not buy, or not buy…2026
• ‘Premier Ltd.’ is a clothing company known for its high quality apparel and strong commitment to environment sustainability. The…2026
• ‘KUL’, an eco-friendly stationery brand is expanding its business in three different markets. For this, it uses different…2026
• Explain the following functions of Marketing: (i) Marketing planning (ii) Customer support services OR Explain the following…2026
• Explain the following functions of marketing: (i) Transportation (ii) Storage or Warehousing OR Explain the following factors…2026
• . Explain the following functions of marketing: (i) Gathering and analysing market information (ii) Product designing and…2026
• Rahul, Priya, Amit and Sneha were friends. They decided to start a business jointly. With rising focus on hydration, fitness and…2026
• Aditya owned a skincare company named ‘Nat-Ayur’. In July, 2025, he decided to launch a new herbal face cream in the market using…2026
• Rhea runs an online business selling handmade candles. During the Diwali season, the demand for her handmade scented candles…2026
• ‘Priya Motors’, a motorbike manufacturing company, launched a new model of bike in the market named ‘Moto Glide III’. The company…2026
• ‘Eco Care’, a start-up, plans to launch a reusable water bottle for environmentally conscious millennials and Gen Z. For this,…2026
• ‘Novel Stores’ is a chain of grocery stores that has built its reputation on customer satisfaction. It is known for its…2026
• Explain the following factors affecting the determination of price of a product: (i) Product cost (ii) The utility and demand…2026
• Explain the following elements of Marketing Mix: (i) Product (ii) Price (iii) Promotion OR Explain the following components of…2026
• Explain the following tools of promotion mix: (i) Advertising (ii) Personal selling (iii) Sales-promotion OR Explain the…2026
• From the picture given below identify the promotional tool used by the organisation to achieve its communication objectives:2025
• Shridhan wanted to purchase an electric car. He visited a retail showroom of a car company where these cars were displayed. The…2025
• ‘To identify the needs of the customers and to take various decisions related to successful marketing of the products and…2025
• Which of the following statement is correct with respect to ‘Exchange Mechanism', a feature of Marketing?2025
• Identify the marketing function displayed in the picture given below:2025
• Read the following statements: Assertion and Reason (R). Assertion: Marketing is only a post production activity. Reason (R):…2025
• Match the concepts of marketing in Column I with their respective explanations in Column -II: Column-I Column - II Product (i)…2025
• From the picture given below identify the promotional tool used by the organisation to achieve its communication objectives:2025
• From the picture given below identify the promotional tool used by the organisation to achieve its communication objectives:2025
• Which of the following statement is correct about personal selling:2025
• Identify the marketing function displayed in the picture given below:2025
• A buyer buys a product or service for what it does for him/her or the benefit it provides to him/her. There can be three type of…2025
• Read the following statements: Assertion and Reason (R). Assertion: A buyer buys a product or service for what it does for…2025
• Match the concepts of marketing in Column I with their respective explanations in Column -II: Column-I Column - II Product (i)…2025
• Identify the marketing function displayed in the picture given below:2025
• Explain the following functions of Marketing: (i) Gathering and analysing market information. (ii) Product designing and…2025
• Explain the following functions of Marketing: (i) Marketing Planning (ii) Customer support services OR Differentiate between…2025
• Explain the following functions of Marketing (i) Standardisation and Grading (ii) Promotion OR Explain the following features of…2025
• Vani, after completing her course in 'Nutrition and Fitness', wanted to launch millet-based healthy snacks. She researched a lot…2025
• Going to gym and following a protein diet has become a popular trend these days. However, with the busy work culture, many…2025
• ‘BNG Ltd.’ is a reputed company that manufactures consumer durables. It has a large scale manufacturing unit where products like…2025
• 'Reliable Appliances' and 'Modern Appliances' are two reputed companies, both manufacturing refrigerators. They have been in this…2025
• Going to gym and following a protein diet has become a popular trend these days. However, with the busy work culture, many…2025
• Due to the increasing demand for healthy food products, Megha launched 'Good Bakers' after completing a culinary course at a…2025
• Due to the increasing demand for healthy food products, Megha launched ‘Good Bakers’after completing a culinary course at a…2025
• DG Ltd, an E-plane car company has developed a revolutionary flying car for passenger mobility. This hybrid flying car can…2025
• Explain the following functions of marketing: (i) Customer support services (ii) Branding (iii) Product designing and development…2025
• Explain any four major components of physical distribution. OR Explain any four communication tools used by the marketers to…2025
• Ravi and Megha started 'Energylights' a company manufacturing energy-efficient LED lighting after realizing an increasing demand…2025
• 'Sound-it' is a startup planning to launch a line of wireless earbuds. Before launching, the company decides to gather feedback…2025
• Recognising the growing demand for luxury, convenience and personalised experience due to increased disposable income and busy…2025
• Explain any four features of marketing. OR Explain any four important elements of marketing mix.2025
• The picture given below is the package of a perfume bottle: Identify the level of packaging of the box shown above:2024
• Identify the tool of promotion used by ‘Mehta Sons Garments’ to boost its sales:2024
• Match the Marketing Management philosophies given in Column I with their main focus given in Column II: Column I Column II…2024
• ‘Marbury biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their…2024
• Identify from the following what is depicted in the given picture:2024
• Identify from the following – what is shown in the picture of refrigerator given below? Refrigerator2024
• Match the terms given in Column I with their meaning in Column-II. Column-I Column-II a. Trademark (i) A name, term, sign,…2024
• Which of the following is not a feature of marketing:2024
• Identify the tool of promotion used by ‘Mehta Sons Garments’ to boost its sales:2024
• Lens-o was started as an online eyewear company selling glasses and contact lenses on their website. Recently, it set up a…2024
• Identify from the following – what is shown in the picture of refrigerator given below? Refrigerator2024
• Identify from the following what is depicted in the given picture:2024
• ‘JKSD India Ltd.' recently introduced a new range of 'fresh from kitchen' jams, ketchups, salad dressings and peanut butter, etc.…2024
• The marketing management philosophy which uses availability and affordability as a means to achieve the objectives is:2024
• Identify the tool of promotion used by ‘Mehta Sons Garments’ to boost its sales:2024
• Identify from the following what is depicted in the given picture:2024
• Identify from the following – what is shown in the picture of refrigerator given below? Refrigerator2024
• The picture given below is the package of a perfume bottle: Identify the level of packaging of the box shown above:2024
• A name, term, symbol, design, or some combination of these, used to identify the products, goods or services of one seller or…2024
• Which of the following is not a component of 'Physical Distribution'?2024
• Beenu had a bookstore in Sabad called ‘Book-mark’. For years, the bookstore was doing reasonably well but with the rise of…2024
• That part of a brand which can be spoken is called a Statement – I: brand name. That part of the brand which is given legal…2024
• Match the Marketing Management philosophies given in Column I with their main focus given in Column II: Column I Column II…2024
• The picture given below is the package of a perfume bottle: Identify the level of packaging of the box shown above:2024
• Which of the following is a feature of marketing:2024
• Explain the following functions of marketing: (i) Marketing planning (ii) Gathering and analyzing market information OR Explain…2024
• Explain the following functions of marketing: (i) Customer support services (ii) Product designing and development OR Explain…2024
• Explain the following functions of marketing: (i) Standardisation and Grading (ii) Transportation OR Explain any two components…2024
• Differentiate between ‘Selling Concept’ and ‘Production Concept’ of marketing management philosophies on the basis of: Meaning…2024
• Differentiate between ‘Product Concept’ and ‘Societal Marketing Concept’ of marketing management philosophies on the basis of:…2024
• Differentiate between ‘Production concept’ and ‘Marketing concept’ of marketing management philosophies on the basis of: Meaning…2024
• Ashwin was a fashion designer. On losing his job, he decided to sell the designer clothes online under the brand name Kogue. The…2024
• Explain the following functions of marketing: (i) Gathering and Analysing Market Information (ii) Marketing Planning OR State the…2024
• Explain the following functions of marketing: (i) Customer support services (ii) Physical distribution OR State any four factors…2024
• Arushi successfully runs a bookstore ‘Children’s Delight’ catering to children of the age group of 5 – 15 years. They have the…2024
• Explain the following functions of marketing: (i) Product Designing and Development (ii) Standardisation and Grading OR Explain…2024
• Ashwin was a fashion designer. On losing his job, he decided to sell the designer clothes online under the brand name ogue. The…2024
• Explain the following as functions of marketing: (i) Gathering and Analysing Market Information (ii) Standardisation and Grading…2024
• Explain the following functions of marketing: (i) Product Designing and Development (ii) Physical Distribution (iii) Storage or…2024
• Explain the following functions of marketing: (i) Marketing Planning (ii) Branding (iii) Pricing OR Explain ‘Advertising’, ‘Sales…2024
• Ayush and Rhea were passionate about sustainable agriculture and healthy living. They wanted to start a business selling organic…2024
• Match the following marketing philosophies given in Column I with their respective meaning given in Column II. Column I Column II…2023
• The level of packaging of the chocolate shown in the picture below is:2023
• as an element of marketing mix includes the activities that make the firm's products available to the target customers.2023
• The symbol which appears on all the ‘Elegant' cars and which is not utterable is known as its:2023
• Prateek Singh opened a jewellery store Fashion Jewels' offering workwear, light jewellery with modern designs for young working…2023
• The symbol which appears on all the Elegant' cars and which is not utterable is known as its:2023
• The level of packaging of the chocolate shown in the picture below is:2023
• Identify the correct sequence of two-level-channel of distribution:2023
• Statement I: For any exchange to take place it is important that there must be at least two parties - a buyer and a seller.…2023
• Statement-I: The concept of product relates to not only the physical product but also the benefits offered by it from customer's…2023
• Match the various items of Column - I with the respective statement in Column-II. Column- I Column- II a. Advertising (i) Creates…2023
• Match the following marketing philosophies given in Column I with their respective meaning given in Column II. Column I Column II…2023
• Statement I: For any exchange to take place it is important that there must be at least two parties - a buyer and a seller.…2023
• The marketing function which includes plan for increasing the level of production, promotion of the products, etc. and specifies…2023
• The function of marketing ensures the buyers that goods confirm to predetermined standards of quality and reduces the need for…2023
• The most commonly used tool of promotion which is a paid form of communication and in which the sponsor bears the cost of…2023
• Match the various items of Column - I with the respective statement in Column-II. Column- I Column- II a. Advertising (i) Creates…2023
• In which of the following situations, a company will fix high price for its product?2023
• ‘Roma Ltd’ identified the needs of the customers for the successful marketing of their products. This was important for making an…2023
• The element of promotion mix which involves a variety of programmes designed to promote or protect a company's image and its…2023
• A name, term, sign, symbol, design or some combination of them used to Identify the products – goods or services of one seller or…2023
• The level of packaging of the chocolate shown in the picture below is:2023
• From the following, identify the channel of distribution in which goods pass from the manufacturer to the retailers who, in turn,…2023
• The symbol which appears on all the ‘Elegant' cars and which is not utterable is known as its:2023
• ‘A social process by which individual groups obtain what they need and want through creating offerings and freely exchanging…2023
• Which of the following statements is incorrect about Personal Selling?2023
• ‘A good physical distribution system should provide for an accurate and speedy processing of orders in the absence of which goods…2023
• Which of the following statements is incorrect about Sales Promotion?2023
• involves a variety of programmes designed to promote or protect a company's image and its individual products in the eyes of the…2023
• ‘Smart Watch Ltd.’ is a watch manufacturing company marketing smart-watches for adults. The company now wants to manufacture…2023
• The physical handling and movement of goods from the place of production to the place of distribution is an important element of…2023
• ‘The activities that communicate availability, features, merits, etc. of the products and services to the target customers and…2023
• ‘A mixture of tangible and intangible attributes which is capable of being exchanged for a value with the ability to satisfy…2023
• ‘Maharana' is a famous take-away food outlet in Meerut. It is quite popular among local people and travellers on the national…2023
• 'Best Electronics started manufacturing washing machines under the brand name 'Amaze'. Once the washing machines were…2023
• ‘X Ltd.' is engaged in the manufacturing of cars. The company surveyed the market and found that customers need a car which runs…2023

Answers come from CBSE’s own marking schemes. How we source them.