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Business Studies · 2024 · 4 marks
CBSE 2024 · Region 3 · Set 1 · Q30
Arushi successfully runs a bookstore ‘Children’s Delight’ catering to
children of the age group of $\displaystyle 5$ – $\displaystyle 15$ years. They have the complete range of
children’s books like activity books, colouring books, fiction and much
more. The books are of good quality and are highly appreciated by
schools, parents and children. They have $\displaystyle 16$ stores all over India, where
children can not only purchase the books, but can also come and read,
and participate in quiz competitions and experience the joy of reading.
They have their own well-managed inventory management, storage, and
warehousing to deliver books to locations all over India. The bookstore
regularly communicates the availability, features, merits, etc. of the
books to target customers and persuades them to buy the books.
Quoting lines in the situation, identify and explain the two elements of
marketing mix in addition to ‘Product’ highlighted in the above case.
Marking-scheme solution
(i)
Place
‘They have $\displaystyle 16$ stores all over India’.
‘They have their own well-managed inventory management,
storage, and warehousing to deliver books to locations all over
India’.
Place or Physical Distribution include activities that make
firm’s products available to the target customers.
The other decision areas relate to managing inventory, storage
and warehousing and transportation of goods from the place it
is produced to the place it is required by the buyers.
(ii)
Promotion
'The bookstore regularly communicates the availability, features,
merits, etc. of the books to target customers and persuades them
to buy the books’.
Promotion of products and services include activities that
communicate availability, features, merits, etc., of the products
to the target customers and persuade them to buy it.
Most marketing organisations use number of tools such as
advertising, personal selling and sales promotion techniques.
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CBSE Class 12 Business Studies past-paper question from the 2024board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.