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Business Studies · 2025 · 6 marks
CBSE 2025 · Region 6 · Set 3 · Q34
(a) Explain the following functions of marketing: (i) Customer support services (ii) Branding (iii) Product designing and development (iv) Marketing…
(a)
Explain the following functions of marketing :
(i)
Customer support services
(ii)
Branding
(iii)
Product designing and development
(iv)
Marketing planning
OR
(b)
Explain any four factors which affect the determination
of price of a product.
Marking-scheme solution
• (a) (i) Customer support services
Developing customer support services such as after sales
services, handling customer complaints, credit services,
maintenance services, etc. is an important function of
• marketing.
This leads to maximum satisfaction of the customers and helps
in bringing repeat sales from the customers and developing
brand loyality for a product.
• (i) Branding
Branding includes deciding the branding strategy in which each
product will be given a separate brand name or the same brand
• name will be extended to all products of the company.
It helps in creating product differentiation which helps in
building customer’s loyality and in promoting its sale.
• (iii) Product designing and development
Product designing and development contributes to make the
product attractive to the target customers which can improve
• performance of a product.
It gives a competitive advantage in the market.
• (iv) Marketing planning
A marketer has to develop appropriate marketing plans so that
• the marketing objectives of the organisation can be achieved.
A market plan covers various aspects including the plan for
increasing the level of production, promotion of the products,
etc., and specify the action programmes to achieve these
objectives.
Factors which affect the determination of price of a
product:
1. Product cost
2. The Utility and Demand
3. Extent of competition in the Market
4. Government and Legal regulations
5. Pricing Objectives
6. Marketing Methods Used
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CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.