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Business Studies · 2025 · 6 marks
CBSE 2025 · Region 1 · Set 1 · Q33
DG Ltd, an E-plane car company has developed a
revolutionary flying car for passenger mobility. This hybrid
flying car can accommodate upto two persons and features
innovative wing like doors for comfortable entry. The seats
are designed for utmost comfort, crafted from high quality
materials.
The distinguishing feature of this flying car is that its
production will be in India and it will utilise biofuel alongside
electricity, ensuring a sustainable mode of transportation.
DG Ltd. has obtained the first testing approval for its
category. Priced at $\displaystyle 2.5$ crores, the company has to take
decisions in respect of discounts to customers, credit terms
etc., so that the customers perceive the price to he in line with the value of the product.
To make the flying car available to the target customers, DG
Ltd. is in the process of selecting dealers or intermediaries to
reach the customers, providing support to the intermediaries
etc.
To communicate the availability, features, merits etc. of the
product to the target customers and persuade them to buy the
flying car. DG Ltd. decided to go in for digital marketing
campaigns, press releases and demos conducted by
influencers and journalists.
The above case describes the combination of elements used by
DG Ltd. to prepare its market offering.
Quoting lines from the above para, identify and explain the
elements.
Marking-scheme solution
Combination of elements used by DG Ltd. to prepare its
market offering are:
(i)
Product/ Product Mix
“This hybrid flying car can accommodate upto two persons and
features innovative wing like doors for comfortable entry. The
seats are designed for utmost comfort, crafted from high quality
materials.”
“The distinguishing feature of this flying car is that its production
will be in India and it will utilise biofuel alongside electricity,
ensuring a sustainable mode of transportation.”
Product means goods or services or anything of value which is
offered to the market for sale. It relates to decisions regarding
planning, designing and developing the right type of products and
services for the consumers. It includes branding, labelling and
packaging.
(ii)
Price/ Price Mix
“Priced at $\displaystyle 2.5$ crores, the company has to take decisions in
respect of discounts to customers, credit terms etc., so that the
customers perceive the price to be in line with the value of the
product”
Price is the amount of money customers have to pay to obtain the
product. It involves decisions regarding the basic price of the
product, discount to customers, traders, credit terms etc.
(iii)
Place/ Physical distribution
“To make the flying car available to the target customers, DG
Ltd. is in the process of selecting dealers or intermediaries to
reach the customers, providing support to the intermediaries
etc.”
Place/ Physical distribution includes activities that make firm’s
products available to the target customers.
It includes decisions like selection of dealers or intermediaries
(channels of distribution), providing support to the intermediaries,
managing inventory, storage and warehousing and transportation
of goods from the place it is produced to the place it is required
by the buyers.
(iv)
Promotion/ Promotion Mix
“To communicate the availability, features, merits etc. of the
product to the target customers and persuade them to buy the
flying car. DG Ltd. decided to go in for digital marketing
campaigns, press releases and demos conducted by influencers
and journalists.”
Promotion refers to communicating availability, features, merits,
etc. of the products and services to the target customers and
persuading them to buy it.
It uses a combination of promotional tools such as advertising,
personal selling and sales promotion techniques.
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CBSE Class 12 Business Studies past-paper question from the 2025board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.