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Business Studies · 2025 · 4 marks
CBSE 2025 · Region 2 · Set 1 · Q29
Going to gym and following a protein diet has become apopular trend these days. However, with the busy workculture, many people, especially the youth struggle to findtime for weight loss programmes.Anika was working in a multi-national company, wanted tojoin a gym for weight loss but could not find time. There isno good gym near her house. One day, Anika was walkingout of the office during lunch time and saw an attractiveposter of a gym which was near her house. Anika wascurious to enquire about their weight loss programme. Nextday, when she went to the gym, she was surprised to knowabout various schemes offered by the gym. They were notonly offering $\displaystyle 50$% discount on the fee of weight lossprogramme, but were also providing free coach facility andfree protein diet for the customer. But these offers werevalid only for $\displaystyle 10$ days. Attracted by these schemes Anikaimmediately submitted the fee and joined the gym.(i)Identify and give the meaning of the element ofmarketing-mix discussed above.(ii)The element of marketing-mix identified in (i) aboveincludes various tools of communication. Identify andexplain the tools highlighted in the above para.
Going to gym and following a protein diet has become a
popular trend these days. However, with the busy work
culture, many people, especially the youth struggle to find
time for weight loss programmes.
Anika was working in a multi-national company, wanted to
join a gym for weight loss but could not find time. There is
no good gym near her house. One day, Anika was walking
out of the office during lunch time and saw an attractive
poster of a gym which was near her house. Anika was
curious to enquire about their weight loss programme. Next
day, when she went to the gym, she was surprised to know
about various schemes offered by the gym. They were not
only offering $\displaystyle 50$% discount on the fee of weight loss
programme, but were also providing free coach facility and
free protein diet for the customer. But these offers were
valid only for $\displaystyle 10$ days. Attracted by these schemes Anika
immediately submitted the fee and joined the gym.
(i)
Identify and give the meaning of the element of
marketing-mix discussed above.
(ii)
The element of marketing-mix identified in (i) above
includes various tools of communication. Identify and
explain the tools highlighted in the above para.
Marking-scheme solution
(i)
Promotion Mix/ Promotion
Promotion mix refers to combination of promotional tools used
by an organisation to achieve its communication objectives.
(ii)
Tools of communication highlighted in the above para
are:
(a)
Advertising
It refers to impersonal form of communication which is paid
for by an identified sponsor/marketer to promote some goods
or services.
It means that there is no face to face contact between the
prospect and the advertiser, the identified sponsor has to bear
the cost of communication.
(b)
Sales promotion
It refers to short term incentives, which are designed to
encourage the buyers to make immediate purchase of a product
or service.
Sales promotion activities include offering cash discounts,
sales contests, free gift offers, and free sample distribution.
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CBSE Class 12 Business Studies past-paper question from the 2025board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.