CBSE 2025 · Region 7 · Set 1 · Q29

'Reliable Appliances' and 'Modern Appliances' are two

reputed companies, both manufacturing refrigerators. They have

been in this business for many years, have a good reputation and a

large customer base. The companies follow different marketing

management philosophies and cater to different kinds of

customers.

'Reliable Appliances' focuses on producing large quantities of

affordable basic refrigerators that meet the essential needs of

customers. It follows a belief that customers will prefer products

that are widely available and affordable. The company focuses on

mass production to keep costs low. As a result, it attracts budget

conscious consumers. On the other hand, 'Modern Appliances'

operates in the premium segment of the refrigerator market,

attracting affluent buyers. It focuses on manufacturing

refrigerators with advanced features such as Wi-Fi connectivity,

built-in touch screen interface and advanced cooling systems, etc.

It believes that customers will prefer products that offer superior

quality with innovative features. For this, the company

continuously improves its products' features and quality to

differentiate itself from its competitors.

(a)

Identify the 'Marketing Management Philosophies' of 'Reliable

(a)

Appliances' and 'Modern Appliances'.

(b)

Differentiate between the marketing management philosophies

(b)

identified in (a) above on the basis of the following:

(i)

Main focus

(ii)

Means

(iii)

Ends