✓ Board-verified
Business Studies · 2025 · 4 marks
CBSE 2025 · Region 7 · Set 1 · Q29
'Reliable Appliances' and 'Modern Appliances' are two reputed companies, both manufacturing refrigerators. They have been in this business for many…
'Reliable Appliances' and 'Modern Appliances' are two
reputed companies, both manufacturing refrigerators. They have
been in this business for many years, have a good reputation and a
large customer base. The companies follow different marketing
management philosophies and cater to different kinds of
customers.
'Reliable Appliances' focuses on producing large quantities of
affordable basic refrigerators that meet the essential needs of
customers. It follows a belief that customers will prefer products
that are widely available and affordable. The company focuses on
mass production to keep costs low. As a result, it attracts budget
conscious consumers. On the other hand, 'Modern Appliances'
operates in the premium segment of the refrigerator market,
attracting affluent buyers. It focuses on manufacturing
refrigerators with advanced features such as Wi-Fi connectivity,
built-in touch screen interface and advanced cooling systems, etc.
It believes that customers will prefer products that offer superior
quality with innovative features. For this, the company
continuously improves its products' features and quality to
differentiate itself from its competitors.
(a)
Identify the 'Marketing Management Philosophies' of 'Reliable
Appliances' and 'Modern Appliances'.
(b)
Differentiate between the marketing management philosophies
identified in (a) above on the basis of the following:
(i)
Main focus
(ii)
Means
(iii)
Ends
Marking-scheme solution
(a)
. Reliable Appliances used ‘Production’ marketing management
philosophy and Modern Appliances used ‘Product’ marketing
(b)
. management philosophy.
| Bases | Production philosophy | Product philosophy |
| (i)Main focus | Its main focus is on quantity of product. | Its main focus is on quality, performance and features of product. |
| (ii)Means | According to this philosophy, products are to be made available at an affordable price. | According to this philosophy, product improvements are key to success. |
| (iii)Ends | Its objective is to earn profit through volume of production. | Its objective is to earn profit through product quality. |
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CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.