✓ Board-verified
Business Studies · 2025 · 4 marks
CBSE 2025 · Region 6 · Set 1 · Q27
‘BNG Ltd.’ is a reputed company that manufactures consumerdurables. It has a large scale manufacturing unit where productslike electric kettles, toasters, blenders, electric irons, etc. aremanufactured. Since the production is at a large scale, the averagecost of production is low. As a result, the products are widelyavailable across areas at affordable prices contributing to its strongprofit margins.On the other hand,‘KMV Ltd.’, another reputed consumerdurables manufacturer in the same business is also earning goodprofits. However, ‘KMV Ltd.’ focuses on producing the productswhich are superior in quality, performance and features. It hasa dedicated Research and Development team which continuallyworks to bring improvement in the quality of its products.(a)Identify and explain the marketing management philosophyfollowed by ‘BNG Ltd.’ and ‘KMV Ltd.’.(b)Differentiate between the two marketing managementphilosophies identified in (a) above on the basis of the following :(i)Main focus(ii)Ends
‘BNG Ltd.’ is a reputed company that manufactures consumer
durables. It has a large scale manufacturing unit where products
like electric kettles, toasters, blenders, electric irons, etc. are
manufactured. Since the production is at a large scale, the average
cost of production is low. As a result, the products are widely
available across areas at affordable prices contributing to its strong
profit margins.
On the other hand,‘KMV Ltd.’, another reputed consumer
durables manufacturer in the same business is also earning good
profits. However, ‘KMV Ltd.’ focuses on producing the products
which are superior in quality, performance and features. It has
a dedicated Research and Development team which continually
works to bring improvement in the quality of its products.
(a)
Identify and explain the marketing management philosophy
followed by ‘BNG Ltd.’ and ‘KMV Ltd.’.
(b)
Differentiate between the two marketing management
philosophies identified in (a) above on the basis of the following :
(i)
Main focus
(ii)
Ends
Marking-scheme solution
(a)
Marketing management philosophy
followed by ‘BNG Ltd.’ is Production philosophy.
It is based on the belief that profits could be maximised by producing
at large scale to reduce the average cost of production, thereby
making the goods affordable and widely available.
Marketing management philosophy followed by ‘KMV
Ltd.’ is Product philosophy.
It is based on the belief that profits could be maximised by
bringing continuous improvement in the product quality and adding
new features in the product.
(b)
Difference between Production Philosophy and Product
Philosophy:
| Basis | Production Philosophy | Product Philosophy | |
| (i) Main focus | Its main focus is on quantity of the product. | Its main focus is on quality of product, performance and features of product. | |
| (ii) Ends | Its objective is to earn profit through volume of production. | Its objective is to earn profit through product quality. |
More from Marketing
- Explain the following functions of marketing: (i) Customer support services (ii) Branding (iii) Product…2025
- Which of the following statements is incorrect about Personal Selling?2023
- ‘A good physical distribution system should provide for an accurate and speedy processing of orders in the…2023
- ‘X Ltd.' is engaged in the manufacturing of cars. The company surveyed the market and found that customers…2023
- From the picture given below identify the promotional tool used by the organisation to achieve its…2025
- Match the various items of Column - I with the respective statement in Column-II. Column- I Column- II a.…2023
- In which of the following situations, a company will fix high price for its product?2023
- The pouch depicted below contains packets of different flavours of chips. Identify the level of packaging of…2026
CBSE Class 12 Business Studies past-paper question from the 2025board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.