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Business Studies · 2025 · 4 marks
CBSE 2025 · Region 6 · Set 1 · Q27
‘BNG Ltd.’ is a reputed company that manufactures consumer durables. It has a large scale manufacturing unit where products like electric kettles,…
‘BNG Ltd.’ is a reputed company that manufactures consumer
durables. It has a large scale manufacturing unit where products
like electric kettles, toasters, blenders, electric irons, etc. are
manufactured. Since the production is at a large scale, the average
cost of production is low. As a result, the products are widely
available across areas at affordable prices contributing to its strong
profit margins.
On the other hand,‘KMV Ltd.’, another reputed consumer
durables manufacturer in the same business is also earning good
profits. However, ‘KMV Ltd.’ focuses on producing the products
which are superior in quality, performance and features. It has
a dedicated Research and Development team which continually
works to bring improvement in the quality of its products.
(a)
Identify and explain the marketing management philosophy
followed by ‘BNG Ltd.’ and ‘KMV Ltd.’.
(b)
Differentiate between the two marketing management
philosophies identified in (a) above on the basis of the following :
(i)
Main focus
(ii)
Ends
Marking-scheme solution
(a)
Marketing management philosophy
followed by ‘BNG Ltd.’ is Production philosophy.
It is based on the belief that profits could be maximised by producing
at large scale to reduce the average cost of production, thereby
making the goods affordable and widely available.
Marketing management philosophy followed by ‘KMV
Ltd.’ is Product philosophy.
It is based on the belief that profits could be maximised by
bringing continuous improvement in the product quality and adding
new features in the product.
(b)
Difference between Production Philosophy and Product
Philosophy:
| Basis | Production Philosophy | Product Philosophy | |
| (i) Main focus | Its main focus is on quantity of the product. | Its main focus is on quality of product, performance and features of product. | |
| (ii) Ends | Its objective is to earn profit through volume of production. | Its objective is to earn profit through product quality. |
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CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.