CBSE 2025 · Region 2 · Set 3 · Q27

Going to gym and following a protein diet has

become a popular trend these days. However, with

the busy work culture, many people, especially the

youth struggle to find time for weight loss

programmes.

Anika was working in a multi-national company,

wanted to join a gym for weight loss but could not

find time. There is no good gym near her house. One

day, Anika was walking out of the office during

lunch time and saw an attractive poster of a gym

which was near her house. Anika was curious to

enquire about their weight loss programme. Next

day, when she went to the gym, she was surprised to

know about various schemes offered by the gym.

They were not only offering $\displaystyle 50$% discount on the fee

of weight loss programme, but were also providing

free coach facility and free protein diet for the

customer. But these offers were valid only for

days. Attracted by these schemes Anika immediately

submitted the fee and joined the gym.

(i)

Identify and give the meaning of the element of

(i)

marketing-mix discussed above.

(ii)

The element of marketing-mix identified in (i)

(ii)

above includes various tools of communication.

(ii)

Identify and explain the tools highlighted in the

(ii)

above para.