✓ Board-verified
Business Studies · 2025 · 3 marks
CBSE 2025 · Region 5 · Set 1 · Q22
Vani, after completing her course in 'Nutrition and Fitness',
wanted to launch millet-based healthy snacks. She researched a
lot and started manufacturing a range of healthy, crunchy millet
namkeens and named them 'Pure Millets'. The name reflected
natural ingredients, appealing to health-conscious consumers.
The millet snacks were packaged in eco-friendly, bio-degradable
packets with a reasonable feature, ensuring freshness and
convenience. The stickers on the packets displayed the name
with the tagline Power Your Health' and nutritional information
and certifications like 'Organic Certified' to establish the
product's health benefits. 'Pure Millets' got off to a good start.
In addition to features and quality, various other product-
related important decisions are discussed in the above case.
Identify and give the meaning of any three such decisions.
Marking-scheme solution
Product Related Decisions:
1. Branding: This is a process of giving a name or a sign or a
symbol etc., to a product.
2. Packaging: It refers to the act of designing and producing the
container or wrapper of a product.
3. Labelling: It refers to providing detailed information about the
product, its contents, method of use.
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CBSE Class 12 Business Studies past-paper question from the 2025board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.