✓ Board-verified
Business Studies · 2025 · 3 marks
CBSE 2025 · Region 4 · Set 3 · Q21
(a) Explain the following functions of Marketing (i) Standardisation and Grading (ii) Promotion
(a)
Explain the following functions of Marketing
(i)
Standardisation and Grading
(ii)
Promotion
OR
(b)
Explain the following features of Marketing
(i)
Needs and Wants
(ii)
Creating a market offering
Marking-scheme solution
(i)
Standardisation and Grading
Standardisation refers to producing goods of predetermined
specifications, which helps in achieving uniformity and
consistency in the output.
Grading is the process of classification of products into different
groups, on the basis of some of its important characteristics such a
quality, size, etc.
(ii)
Promotion
Promotion of products and services involves informing the
customers about the firm’s product, its features, etc., and
persuading them to purchase these products.
The four important methods of promotion include Advertising,
Personal Selling, Public Relation/Publicity and Sales Promotion.
(i)
Needs and Wants
A need is a state of felt deprivation or feeling of being deprived of
something. Wants, on the other hand, are culturally defined objects
that are potential satisfiers of needs.
A marketer’s job in an organisation is to identify needs and the
wants of the target customers and develop product and services that
satisfy such needs and wants.
(ii)
Creating a market offering
Market offering refers to a complete offer for a product or service,
having given features like size, quality, taste, etc; at a certain price;
available at a given outlet or location
A good ‘market offer’ is the one which is developed after analysing
the needs and preferences of the potential buyers.
More from Marketing
- Explain the following functions of marketing: (i) Customer support services (ii) Branding (iii) Product designing and development (iv) Marketing…2025
- Which of the following statements is incorrect about Personal Selling?2023
- ‘A good physical distribution system should provide for an accurate and speedy processing of orders in the absence of which goods will reach the…2023
- ‘X Ltd.' is engaged in the manufacturing of cars. The company surveyed the market and found that customers need a car which runs on eco-friendly fuel…2023
- From the picture given below identify the promotional tool used by the organisation to achieve its communication objectives:2025
- Match the various items of Column - I with the respective statement in Column-II. Column- I Column- II a. Advertising (i) Creates a positive image…2023
- In which of the following situations, a company will fix high price for its product?2023
- The pouch depicted below contains packets of different flavours of chips. Identify the level of packaging of the pouch:2026
CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.