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Business Studies · 2025 · 3 marks
CBSE 2025 · Region 4 · Set 1 · Q21
(a)Explain the following functions of Marketing:(i)Marketing Planning(ii)Customer support servicesDifferentiate between ‘Marketing Concept’ and ‘SellingConcept’ of marketing management philosophies on the basisof the following:(i)Meaning(ii)Main Focus(iii)Means
(a)
Explain the following functions of Marketing:
(i)
Marketing Planning
(ii)
Customer support services
Differentiate between ‘Marketing Concept’ and ‘Selling
Concept’ of marketing management philosophies on the basis
of the following:
(i)
Meaning
(ii)
Main Focus
(iii)
Means
Marking-scheme solution
(i)
Marketing planning
• A marketer has to develop appropriate marketing plans so that
the marketing objectives of the organisation can be achieved.
• A market plan covers various aspects including the plan for
increasing the level of production, promotion of the products
etc. and specify the action programmes to achieve these
objectives.
(ii)
Customer support services
• Customer support services include after sale services, handling
customer complaints, maintenance services etc.
• It provides maximum satisfaction to the customers. It is
effective in bringing repeat sales and developing brand loyalty
for a product.
| Basis | Marketing Concept | Selling Concept |
| i) Meaning | Marketing Concept is based on the belief that profit could be maximised by identifying the needs of the present and prospective buyers and satisfying them in an effective way. | Selling Concept is based on the belief that the profits can be increased through increased sales volume, aggressive selling and promotion techniques. |
| ii) Main Focus | Its main focus is on customer needs. | Its main focus is on existing product. |
| iii) Means | It uses integrated marketing as a means to achieve the objective. | It uses selling and promotion as a means to achieve the objective. |
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CBSE Class 12 Business Studies past-paper question from the 2025board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.