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Business Studies · 2025 · 3 marks
CBSE 2025 · Region 4 · Set 2 · Q21
(a) Explain the following functions of Marketing: (i) Gathering and analysing market information. (ii) Product designing and development.
(a)
Explain the following functions of Marketing:
(i)
Gathering and analysing market information.
(ii)
Product designing and development.
OR
(b)
Differentiate between ‘Production Concept’ and ‘Product
Concept’ of marketing management philosophies on the basis
of the following:
(i)
Starting Point
(ii)
Main Focus
(iii)
Means
Marking-scheme solution
(a)(i)
Gathering and analysing market information.
Gathering and analysing market information is necessary to
identify the needs of the customers and take various decisions
for the successful marketing of the products and services.
This is important for making an analysis of the available
opportunities and threats as well as strengths and weaknesses of
the organisation and help in deciding what opportunities can
best be pursued by it.
(ii)
Product designing and development.
Product designing and development is an important marketing
activity as the design of the product contributes to making the
product attractive to the target customers.
A good design can improve performance of a product and give it
a competitive advantage in the market.
OR
Basis Production Concept Product Concept
(i)
Starting It starts after the product It starts after the
| (ii)Point | is produced in the factory. | product is produced in the factory. |
| (iii)Main Focus | Its focus is on the quantity produced. | Its focus is on quality, performance and features of product. |
| Means | It uses availability and affordability of product as a means to achieve the objective. | It uses product improvement as a means to achieve the objective. |
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CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.