Question

Differentiate between ‘Production concept’ and ‘Marketing concept’ of marketing management philosophies on the basis of: Meaning Main focus Means Ends

Accepted Answer

18 Q. Difference between Production Concept and Marketing Concept Basis Production concept Marketing concept --- --- --- (a) Meaning It assumes that consumers would favour those products which are widely available at an affordable price. It assumes that in the long run, an organisation can achieve its objective of maximization of profit by identifying the needs of the present and prospective buyers and satisfying them in an effective way. (b) Main focus Its focus is on Quantity produced. Its focus is on satisfaction of Customer needs (c) Means It uses Availability and affordability of product as a means to achieve the objective It uses Integrated marketing as a means to achieve the objective (d) Ends Its objective is to earn Profit through production volume Its objective is to earn Profit through customer satisfaction

Differentiate between ‘Production concept’ and ‘Marketing concept’ of
marketing management philosophies on the basis of :
(a)
Meaning (b) Main focus
(c)
Means (d) Ends

Marking-scheme solution

More from Marketing

Basis	Production concept	Marketing concept
(a) Meaning	It assumes that consumers would favour those products which are widely available at an affordable price.	It assumes that in the long run, an organisation can achieve its objective of maximization of profit by identifying the needs of the present and prospective buyers and satisfying them in an effective way.
(b) Main focus	Its focus is on Quantity produced.	Its focus is on satisfaction of Customer needs
(c) Means	It uses Availability and affordability of product as a means to achieve the objective	It uses Integrated marketing as a means to achieve the objective
(d) Ends	Its objective is to earn Profit through production volume	Its objective is to earn Profit through customer satisfaction

Differentiate between ‘Production concept’ and ‘Marketing concept’ ofmarketing management philosophies on the basis of :(a)Meaning (b) Main focus(c)Means (d) Ends

Marking-scheme solution

More from Marketing

Differentiate between ‘Production concept’ and ‘Marketing concept’ of
marketing management philosophies on the basis of :
(a)
Meaning (b) Main focus
(c)
Means (d) Ends