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Business Studies · 2024 · 4 marks
CBSE 2024 · Region 5 · Set 2 · Q28
Differentiate between ‘Product Concept’ and ‘Societal Marketing Concept’ of marketing management philosophies on the basis of: (a) Meaning (b) Main…
Differentiate between ‘Product Concept’ and ‘Societal Marketing Concept’
of marketing management philosophies on the basis of :
(a)
Meaning
(b)
Main focus
(c)
Means
(d)
Ends
Marking-scheme solution
Difference between Product Concept and Societal Marketing Concept
| Basis | Product concept | Societal Marketing concept |
| (a) Meaning | It assumes that customers will buy products which are superior in quality, performance and features. | It states that an organisation should identify the needs and wants of the target market keeping in mind the long- term well-being of the consumers and the society. |
| (b) Main focus | Its focus is on Quality, performance and features of product | Its focus is on customer’s needs and society’s well being |
| (c) Means | It uses Product improvement as a means to achieve the objective | It uses Integrated marketing as a means to achieve the objective |
| (d) Ends | Its objective is to earn Profit through Product quality | Its objective is to earn Profit through customer satisfaction and social welfare |
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CBSE Class 12 Business Studies past-paper question from the 2024 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.