Question

Differentiate between ‘Selling Concept’ and ‘Production Concept’ of marketing management philosophies on the basis of: Meaning Main focus Means Ends

Accepted Answer

Difference between Selling Concept and Production Concept Basis Selling Concept Production Concept --- --- --- (a) Meaning It assumes that the customers would not buy, or not buy enough, unless they are adequately convinced and motivated through aggressive selling and promotional efforts It assumes that consumers would favour those products which are widely available at an affordable price. (b) Main focus Its focus is on the existing product. Its focus is on quantity produced. (c) Means It uses selling and promoting of product as a means to achieve the objective It uses availability and affordability of product as a means to achieve the objective (d) Ends Its objective is to earn profit through sales volume Its objective is to earn profit through production volume

Differentiate between ‘Selling Concept’ and ‘Production Concept’ of
marketing management philosophies on the basis of :
(a)
Meaning
(b)
Main focus
(c)
Means
(d)
Ends

Marking-scheme solution

More from Marketing

Basis	Selling Concept	Production Concept
(a) Meaning	It assumes that the customers would not buy, or not buy enough, unless they are adequately convinced and motivated through aggressive selling and promotional efforts	It assumes that consumers would favour those products which are widely available at an affordable price.
(b) Main focus	Its focus is on the existing product.	Its focus is on quantity produced.
(c) Means	It uses selling and promoting of product as a means to achieve the objective	It uses availability and affordability of product as a means to achieve the objective
(d) Ends	Its objective is to earn profit through sales volume	Its objective is to earn profit through production volume

Differentiate between ‘Selling Concept’ and ‘Production Concept’ ofmarketing management philosophies on the basis of :(a)Meaning(b)Main focus(c)Means(d)Ends

Marking-scheme solution

More from Marketing

Differentiate between ‘Selling Concept’ and ‘Production Concept’ of
marketing management philosophies on the basis of :
(a)
Meaning
(b)
Main focus
(c)
Means
(d)
Ends