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Business Studies · 2024 · 4 marks
CBSE 2024 · Region 5 · Set 3 · Q28
Differentiate between ‘Selling Concept’ and ‘Production Concept’ of marketing management philosophies on the basis of: (a) Meaning (b) Main focus (c)…
Differentiate between ‘Selling Concept’ and ‘Production Concept’ of
marketing management philosophies on the basis of :
(a)
Meaning
(b)
Main focus
(c)
Means
(d)
Ends
Marking-scheme solution
Difference between Selling Concept and Production Concept
| Basis | Selling Concept | Production Concept |
| (a) Meaning | It assumes that the customers would not buy, or not buy enough, unless they are adequately convinced and motivated through aggressive selling and promotional efforts | It assumes that consumers would favour those products which are widely available at an affordable price. |
| (b) Main focus | Its focus is on the existing product. | Its focus is on quantity produced. |
| (c) Means | It uses selling and promoting of product as a means to achieve the objective | It uses availability and affordability of product as a means to achieve the objective |
| (d) Ends | Its objective is to earn profit through sales volume | Its objective is to earn profit through production volume |
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CBSE Class 12 Business Studies past-paper question from the 2024 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.