Prateek Singh opened a jewellery store Fashion Jewels' offering workwear, light jewellery with modern designs for young working women. Good jewellery…

Prateek Singh opened a jewellery store Fashion Jewels' offering workwear, light jewellery with modern designs for young working women. Good jewellery designs not only made the jewellery attractive for young working women but also gave him a competitive edge in the market. The jewellery was a hit with working women and ‘Fashion Jewels' was able to report a profit of ₹$\displaystyle 3$ crore in the first year itself. The function of marketing performed by Prateek Singh in the above case was: