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Business Studies · 2024 · 4 marks
CBSE 2024 · Region 5 · Set 3 · Q30
(a) Explain the following functions of marketing: (i) Gathering and Analysing Market Information (ii) Marketing Planning
(a)
Explain the following functions of marketing:
(i)
Gathering and Analysing Market Information
(ii)
Marketing Planning
OR
(b)
State the four major components of physical distribution.
Marking-scheme solution
(i)
Gathering and Analysing Market Information
This involves making an analysis of the available opportunities and threats as
well as the strengths and weaknesses of the organisation which helps in
deciding which opportunities can best be pursued by it.
With the growth of computers, more and more companies are using interactive
sites on the internet, to gather customer views and opinions, before taking
important business decisions.
(ii)
Marketing Planning
A marketer is to develop appropriate marketing plans so that the marketing
objectives of the organisation can be achieved.
This involves development of marketing plans like plan for increasing the level
of production, promotion of the products, etc.
OR
Q. (b) State the four major components of physical distribution.
The four major components of physical distribution are:
(i)
Order processing is a component of physical distribution which ensures
accurate and speedy processing of orders, in the absence of which goods will
reach the customers late or in wrong quantity.
(ii)
Transportation which is a means of carrying goods and raw materials
from the point of production to the point of sale because unless the goods are
physically made available, the sale cannot be completed.
(iii)
Warehousing which refers to the act of storing and assorting products in
order to create time utility to them.
(iv)
Inventory Control involves creating a balance in respect of cost and
customer satisfaction as higher the level of inventory, higher will be the level
of service to customers but the cost of carrying the inventory will also be high.
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CBSE Class 12 Business Studies past-paper question from the 2024 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.