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Business Studies · 2026 · 4 marks
CBSE 2026 · Region 2 · Set 1 · Q30
‘Priya Motors’, a motorbike manufacturing company, launched a new
model of bike in the market named ‘Moto Glide III’. The company planned
carefully to make this bike appeal to young riders. The design team
focused on making the bike attractive and stylish to the target customers,
primarily the youth. They gave it a sleek body, sharp headlights and a
digital speedometer. The design made the bike not just look good but also
improved its aerodynamics and fuel efficiency. This helped the company
stand out from other brands, thereby getting a competitive edge.
The company followed strict quality standards in making each part
of the bike which helped in achieving uniformity and consistency in
output. ‘Priya Motors’ also offered different versions of bike with different
prices based on features like Bluetooth connectivity, colour options etc.
Identify and explain two functions of marketing discussed above.
Marking-scheme solution
Functions of marketing discussed above are:
(i)
Branding
§ A very important decision area for marketing is whether to sell the product in its
generic name or to sell them in a brand name. Branding is the process of giving a
name or a sign or a symbol etc., to a product.
§ Brand name helps in creating product differentiation, i.e., providing basis for
distinguishing the product of a firm with that of the competitor, which in turn,
helps in building customer’s loyalty and in promoting its sale.
(i)
Product designing and development
§ The design of the product contributes to making the product attractive to the target
customers.
§ A good design can improve performance of a product and give it a competitive
advantage in the market.
(ii)
Standardisation and Grading
§ Standardisation refers to producing goods of predetermined specifications, which
helps in achieving uniformity and consistency in the output.
§ Grading is the process of classification of products into different groups, on the
basis of some of its important characteristics such a quality, size, etc.
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CBSE Class 12 Business Studies past-paper question from the 2026board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.