CBSE 2023 · Region 4 · Set 2 · Q2

Match the following marketing philosophies given in Column I with their

respective meaning given in Column II.

Column I Column II

(i)

P The Product concept It emphasises on increasing the profit

(i)

through increased sales volumes by

(i)

adopting aggressive selling techniques

(ii)

Q The Production It emphasises on quality performance

(ii)

concept and features of product and thus profit

(ii)

maximisation through product

(ii)

improvement

(iii)

R The Selling concept It emphasises on profit maximisation

(iii)

through volume of production, thereby

(iii)

reducing the cost of production

(iv)

S The Marketing It emphasises on profit maximisation

(iv)

concept through customer satisfaction, i.e.

(iv)

identifying the needs of its present and

(iv)

prospective buyers and satisfying them

(iv)

in an effective manner