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Business Studies · 2023 · 6 marks
CBSE 2023 · Region 3 · Set 1 · Q32
(a) The physical handling and movement of goods from the place of production to the place of distribution is an important element of marketing mix.…
(a)
The physical handling and movement of goods from the place of
production to the place of distribution is an important element of
marketing mix.
(i)
Name and state the element.
(ii)
Explain any three main components of this element.
OR
(b)
t affecting the revenue and
profits of a firm. Name and state this element of marketing mix.
Explain any three factors affecting the determination of this
element of marketing mix.
Marking-scheme solution
(i)
Place /Physical Distribution
Place includes all the activities that make firm’s products
available to the target customers.
(ii)
Components of Physical Distribution :
(i)
Order Processing
(ii)
Transportation
(iii)
Warehousing
(iv)
Inventory Control
Q. It is the single most important element affecting the
revenue and profits of a firm.' Name and state this
element of marketing mix. Explain any three factors
affecting the determination of this element of
marketing mix.
Price
Price is the amount of money customers have to pay to
obtain the product.
Factors affecting the determination of Price :
(i)
Product cost
(ii)
Utility and Demand
(iii)
Extent of competition in the market
(iv)
Government and legal regulations
(v)
Pricing objectives.
(vi)
Marketing methods used
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CBSE Class 12 Business Studies past-paper question from the 2023 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.