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Business Studies · 2023 · 6 marks
CBSE 2023 · Region 3 · Set 2 · Q32
(a) ‘The activities that communicate availability, features, merits, etc. of the products and services to the target customers and persuade them to…
‘The activities that communicate availability,
features, merits, etc. of the products and services to
the target customers and persuade them to buy these
products and services’ is an important element of
marketing mix. Explain any three tools of
communication used by the marketers for this
purpose.
It refers to a set of marketing tools that a firm uses
to pursue its marketing objectives in a target market.
(i)
Identify and state the concept.
(ii)
Explain three elements of the concept identified in
(i)
above.
Marking-scheme solution
Tools of communication used by the marketers
:
(i) Advertising
(ii)
Personal Selling
(iii)
Sales Promotion
(iv)
Public Relations
OR
(i)
Marketing Mix
The combination of variables chosen by a firm to prepare
its market offering is called marketing mix.
(ii)
Elements of Marketing Mix :
(a)
Product
(b)
Price
(c)
Place
(d)
Promotion
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CBSE Class 12 Business Studies past-paper question from the 2023 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.