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Business Studies · 2023 · 1 mark
CBSE 2023 · Region 4 · Set 1 · Q13
Match the following marketing philosophies given in Column I with their respective meaning given in Column II. Column I Column II P. The Product…
Match the following marketing philosophies given in Column I with their
respective meaning given in Column II.
Column I Column II
P. The Product concept (i) It emphasises on increasing the profit
through increased sales volumes by
adopting aggressive selling techniques
The Production (ii) It emphasises on quality performance
concept and features of product and thus profit
maximisation through product
improvement
R. The Selling concept (iii) It emphasises on profit maximisation
through volume of production, thereby
reducing the cost of production
S. The Marketing (iv) It emphasises on profit maximisation
concept through customer satisfaction, i.e.
identifying the needs of its present and
prospective buyers and satisfying them
in an effective manner
Official answer
(A)
P (ii), Q (iii), R (i), S (iv)
Marking-scheme solution
(a)
P-(ii), Q-(iii), R- (i), S-(iv)
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CBSE Class 12 Business Studies past-paper question from the 2023 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.