✓ Board-verified
Business Studies · 2024 · 1 mark
CBSE 2024 · Region 2 · Set 1 · Q7
Match the Marketing Management philosophies given in Column I with
their main focus given in Column II :
Column I Column II
Production concept (i) Customers needs
Product concept (ii) Quality, performance and features of
product
Marketing concept (iii) Cu
well-being
Societal marketing (iv) Quantity of product
concept
Choose the correct option from the following :
Official answer
From CBSE’s own marking scheme for this paper.
(C)
$\displaystyle 1$-(iv), $\displaystyle 2$-(ii), $\displaystyle 3$-(i), $\displaystyle 4$-(iii)
Marking-scheme solution
(C)
$\displaystyle 1$-(iv), $\displaystyle 2$-(ii), $\displaystyle 3$-(i), $\displaystyle 4$-(iii)
More from Marketing
- Explain the following functions of marketing: (i) Customer support services (ii) Branding (iii) Product…2025
- Which of the following statements is incorrect about Personal Selling?2023
- ‘A good physical distribution system should provide for an accurate and speedy processing of orders in the…2023
- ‘X Ltd.' is engaged in the manufacturing of cars. The company surveyed the market and found that customers…2023
- From the picture given below identify the promotional tool used by the organisation to achieve its…2025
- Match the various items of Column - I with the respective statement in Column-II. Column- I Column- II a.…2023
- In which of the following situations, a company will fix high price for its product?2023
- The pouch depicted below contains packets of different flavours of chips. Identify the level of packaging of…2026
CBSE Class 12 Business Studies past-paper question from the 2024board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.