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Business Studies · 2023 · 6 marks
CBSE 2023 · Region 2 · Set 1 · Q33
‘Maharana' is a famous take-away food outlet in
Meerut. It is quite popular among local people and
travellers on the national highway.
It offers a wide variety of ‘paranthas' and
'sandwiches' packed in special containers which are
designed and developed by them to keep the food hot
and fresh.
Considering the tough competition in the nearby
area, the prices have been set reasonably low.
The owner Nirmal Singh spends huge sums of money
to put large hoardings and kiosks in the vicinity, to
inform the people about the outlet's location and the
special items on its menu.
The firm is performing various marketing functions
to achieve its marketing objectives.
On the basis of the information given in the above
case identify and explain any three marketing
functions.
Marking-scheme solution
Marketing Functions :
(i)
Branding- Branding is the process of giving a name
or sign or a symbol to a product which helps in
identifying and distinguishing it from the competitor’s
products.
(ii)
Packaging – Packaging refers to designing and
developing the package for the products. It is important
not only for protection of the products but also serves as
a promotional tool.
(iii)
Pricing of Product – Price of product refers to the
amount of money customers have to pay to obtain a
product. Generally, lower the price, higher would be
demand for the product and vice versa.
(iv)
Promotion – Promotion of products involves
informing the customers about the firm’s product, its
features, etc. and persuading them to purchase these
products. The methods of promotion include
advertising, personal selling, public relations and sales
promotion.
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CBSE Class 12 Business Studies past-paper question from the 2023board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.