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Business Studies · 2024 · 1 mark
CBSE 2024 · Region 2 · Set 2 · Q20
Match the Marketing Management philosophies given in
Column I with their main focus given in Column II:
Column I Column II
Production concept i) Customers’ needs
Product concept ii) Quality, performance and
features of product.
Marketing concept iii) Customers’ needs and
societal well-being.
Societal Marketing iv) Quantity of product
concept
Choose the correct option from the following:
Official answer
From CBSE’s own marking scheme for this paper.
(C)
$\displaystyle 1$-(iv), $\displaystyle 2$-(ii), $\displaystyle 3$-(i), $\displaystyle 4$-(iii)
Marking-scheme solution
(C)
$\displaystyle 1$-(iv), $\displaystyle 2$-(ii), $\displaystyle 3$-(i), $\displaystyle 4$-(iii)
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CBSE Class 12 Business Studies past-paper question from the 2024board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.