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Business Studies · 2024 · 6 marks
CBSE 2024 · Region 4 · Set 1 · Q33
(a) Explain the following functions of marketing: (i) Marketing Planning (ii) Branding (iii) Pricing
(a)
Explain the following functions of marketing :
(i)
Marketing Planning
(ii)
Branding
(iii)
Pricing
OR
(b)
Explain ‘Advertising’, ‘Sales Promotion’ and ‘Public Relations’ as
elements of promotion mix.
Marking-scheme solution
1. Marketing Planning:
An important area of work of a marketer is to develop
appropriate marketing plans so that objectives of the
organisation can be achieved.
Appropriate marketing plans includes the plan for
increasing the level of production, promotion of the
products, etc. and specifying the action programmes to
achieve these objectives.
2. Branding:
Branding is the process of giving a name or sign or a symbol
to a product which helps in identifying and distinguishing it
from the competitor’s products.
The important decision areas in respect of branding include
deciding the branding strategy, say whether each product will
be given a separate brand name or the same brand name will
be extended to all products of the company.
3. Pricing :
Price of product refers to the amount of money customers
have to pay to obtain a product.
Generally, lower the price, higher would be demand for the
product and vice versa.
Q. (b) Explain 'Advertising', 'Sales Promotion' and Public
Relations a elements of promotion mix.
Advertising
It is an impersonal form of communication, which is paid for by
the marketers (sponsors) to promote some goods or service.
The most common modes of advertising are
‘newspapers’,‘magazines’, ‘television’, and ‘radio’.
Sales Promotion
Sales promotion refers to short-term incentives, which are
designed to encourage the buyers to make immediate purchase of
a product or service.
Sales promotion activities include offering cash discounts, sales
contests, free gift offers, and free sample distribution.
Public Relations
Public relations involve a variety of programmes designed to
promote or protect a company’s image and its individual products
in the eyes of the public.
They are especially useful when there is negative publicity about
the company or its products.
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CBSE Class 12 Business Studies past-paper question from the 2024 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.