✓ Board-verified
Business Studies · 2025 · 1 mark
CBSE 2025 · Region 1 · Set 1 · Q18
Match the concepts of marketing in Column I with their respective explanations in Column -II: Column-I Column - II (A) Product (i) Its main focus is…
Match the concepts of marketing in Column I with their
respective explanations in Column -II:
Column-I Column - II
(A)
Product (i) Its main focus is on quality,
concept performance and feature of the product.
(B)
Selling (ii) Its main focus is on satisfaction of
concept customer needs.
(C)
Marketing (iii) Its main focus is on aggressively
concept persuading buyer to purchase the existing
product.
(D)
Societal (iv) Its main focus is on satisfaction of
concept customer needs and society's well-being.
Choose the correct options from the following:
(A)(b)
(c)
(d)
Official answer
(A)
(iv), (iii), (ii), (i)
Marking-scheme solution
(a)
(b)
(c)
(d)
(D) (i) (iii) (ii) (iv)
More from Marketing
- Explain the following functions of marketing: (i) Customer support services (ii) Branding (iii) Product designing and development (iv) Marketing…2025
- Which of the following statements is incorrect about Personal Selling?2023
- ‘A good physical distribution system should provide for an accurate and speedy processing of orders in the absence of which goods will reach the…2023
- ‘X Ltd.' is engaged in the manufacturing of cars. The company surveyed the market and found that customers need a car which runs on eco-friendly fuel…2023
- From the picture given below identify the promotional tool used by the organisation to achieve its communication objectives:2025
- Match the various items of Column - I with the respective statement in Column-II. Column- I Column- II a. Advertising (i) Creates a positive image…2023
- In which of the following situations, a company will fix high price for its product?2023
- The pouch depicted below contains packets of different flavours of chips. Identify the level of packaging of the pouch:2026
CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.