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Business Studies · 2023 · 1 mark
CBSE 2023 · Region 1 · Set 1 · Q17
‘Roma Ltd’ identified the needs of the customers for the successful marketing of their products. This was important for making an analysis of the…
‘Roma Ltd’ identified the needs of the customers for
the successful marketing of their products. This was
important for making an analysis of the available
opportunities, threats, weaknesses and strengths of the
organisation and help in deciding what opportunities
can best be pursued by it.
By doing so, which of the following functions of
marketing is being performed by ‘Roma Ltd'?
Official answer
(D)
Gathering and analysing market information
Marking-scheme solution
(d)
Gathering and analysing market information
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CBSE Class 12 Business Studies past-paper question from the 2023 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.