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Business Studies · 2024 · 4 marks
CBSE 2024 · Region 3 · Set 1 · Q25
(a) Explain the following functions of marketing: (i) Customer support services (ii) Product designing and development
(a)
Explain the following functions of marketing :
(i)
Customer support services
(ii)
Product designing and development
OR
(b)
Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion
used by the marketers.
Marking-scheme solution
(i)
Customer support services
Customer support services include after sales services,
handling customer complaints and adjustments, procuring
credit services, maintenance services, technical services
and consumer information.
These services aim at providing maximum satisfaction to
the customers and are very effective in bringing repeat
sales from the customers and developing brand loyalty for a
product.
(ii)
Product designing and development
The design of the product contributes to making the
product attractive to the target customers.
A good design can improve performance of a product and
also give it a competitive advantage in the market.
Q. Explain 'Advertising' and 'Personal Selling' as tools of
promotion used by the marketers.
Advertising
Advertising is an impersonal form of communication,
which is paid for by the marketers (sponsors) to promote
some goods or service.
The most common modes of advertising are ‘newspapers’,
‘magazines’, television’, and ‘radio’.
Personal Selling
Personal selling involves oral presentation of message in
the form of conversation with one or more prospective
customers for the purpose of making sales. It is a personal
form of communication.
Companies appoint salespersons to contact prospective
buyers and create awareness about the product and develop
product preferences with the aim of making sale.
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CBSE Class 12 Business Studies past-paper question from the 2024 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.