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Business Studies · 2026 · 1 mark
CBSE 2026 · Region 4 · Set 1 · Q19
Read the following statements carefully :
Statement I : The production concept assumes that the customers will
not buy, or not buy enough, unless they are adequately
convinced and motivated to do so.
Statement II : The selling concept assumes that the consumers will
favour those products which are widely available at an
affordable price.
In the light of the given statements, choose the correct alternative from
the following :
Official answer
From CBSE’s own marking scheme for this paper.
(C)
Both Statement I and Statement II are false.
Marking-scheme solution
(C)
Both Statement I and Statement II are false.
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CBSE Class 12 Business Studies past-paper question from the 2026board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.