Principle: Motional emf, \(\displaystyle \varepsilon = B_H\,l\,v\), with the wire, velocity, and field mutually perpendicular; direction from \(\displaystyle \vec F = q\vec v \times \vec B\).
Given: \(\displaystyle l = 10\ \mathrm{m}\), \(\displaystyle v = 5.0\ \mathrm{m/s}\) (downward, i.e. free fall), \(\displaystyle B_H = 0.30\times10^{-4}\ \mathrm{Wb\,m^{-2}}\) (horizontal, pointing geographic north).
(a)
\[\varepsilon = B_H l v = (0.30\times10^{-4})(10)(5.0) = 1.5\times10^{-3}\ \mathrm{V} = 1.5\ \mathrm{mV}
\]
(b) Take east \(\displaystyle =\hat x\), north \(\displaystyle =\hat y\), up \(\displaystyle =\hat z\); velocity is \(\displaystyle -v\hat z\) (downward), field is \(\displaystyle B_H\hat y\) (north). Force on a positive charge:
\[\vec F = q\vec v\times\vec B = q(-v\hat z)\times(B_H\hat y) = qvB_H\,\hat x
\]
so the force on positive charges is directed
eastward — the induced current in the wire (as a source) flows from west to east.
(c) Positive charge is driven and accumulates toward the east end, so the
east end of the wire is at the higher electrical potential.