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Business Studies · 2025 · 3 marks
CBSE 2025 · Region 2 · Set 1 · Q22
Radhika started a business of supplying high class facial kits to beauty parlours in various cities of the country. Initially, the business was doing…
Radhika started a business of supplying high class facial
kits to beauty parlours in various cities of the country.
Initially, the business was doing well and her products were
popular. Despite the high quality of the products, Radhika
faced difficulties in certain parlours, especially in Kagpur
city, where her products failed to gain a strong market
presence.
To understand the cause, she appointed a qualified
marketing manager. The marketing manager discovered
that there was no proper exchange of facts, ideas and views
etc. between the incharge of Kagpur city and the employees
at different parlours at Kagpur. Vicky, who was the
incharge and responsible for overseeing all parlours in
Kagpur, was unable to effectively foster a common
understanding of the product among the employees. As a
result, the employees did not grasp the key benefits and
features of the high class facial kits. In turn, the employees
were not able to convince potential clients about the
product's value.
(i)
Identify the concept discussed in the above case.
(ii)
The concept identified in (i) above can be defined as a
process having various elements. State first five elements of
this process.
Marking-scheme solution
(i)
Communication
(ii)
First five elements involved of the communication process
are:
(a)
Sender: The person who conveys his thoughts or ideas to
the receiver
(b)
Message: It is the content of ideas, feelings, suggestions,
order etc. intended to be communicated
(c)
Encoding : It is the process of converting the message
into communication symbols such as words, pictures,
gestures etc.
(d)
Media : It is the path through which encoded message is
transmitted to receiver. The channel may be in written form,
face to face, phone call, Internet etc.
(e)
Decoding: It is the process of converting encoded
symbols of the sender.
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CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.