CBSE 2025 · Region 2 · Set 1 · Q22

Radhika started a business of supplying high class facial

kits to beauty parlours in various cities of the country.

Initially, the business was doing well and her products were

popular. Despite the high quality of the products, Radhika

faced difficulties in certain parlours, especially in Kagpur

city, where her products failed to gain a strong market

presence.

To understand the cause, she appointed a qualified

marketing manager. The marketing manager discovered

that there was no proper exchange of facts, ideas and views

etc. between the incharge of Kagpur city and the employees

at different parlours at Kagpur. Vicky, who was the

incharge and responsible for overseeing all parlours in

Kagpur, was unable to effectively foster a common

understanding of the product among the employees. As a

result, the employees did not grasp the key benefits and

features of the high class facial kits. In turn, the employees

were not able to convince potential clients about the

product's value.

(i)

Identify the concept discussed in the above case.

(ii)

The concept identified in (i) above can be defined as a

(ii)

process having various elements. State first five elements of

(ii)

this process.