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Business Studies · 2023 · 4 marks
CBSE 2023 · Region 5 · Set 2 · Q26
(a) State the assumptions of "Maslow's Need hierarchy Theory of motivation."
(a)
State the assumptions of "Maslow's Need hierarchy
Theory of motivation."
OR
(b)
State any four psychological barriers of communication.
Marking-scheme solution
The assumptions of Maslow’s need hierarchy theory are:
(i)
People’s behaviour is based on their needs. Satisfaction of such
needs influences their behaviour.
(ii)
People’s needs are in hierarchical order, starting from basic
needs to higher level needs.
(iii)
A satisfied need no longer can motivate a person; only next
higher level need can motivate him.
(iv)
A person moves to the next higher level of the hierarchy only
when the lower need is satisfied.
OR
Psychological barrier:
(i)
Premature evaluation i.e. evaluating the meaning of the message
before the completion of the message may lead to prejudices against
communication.
(ii)
Lack of attention i.e. non-listening of the message acts a major
psychological barrier.
(iii)
Loss by transmission and poor retention may act as a barrier to
communication.
(iv)
Distrust between communicator and communicatee acts as a
communication barrier.
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CBSE Class 12 Business Studies past-paper question from the 2023 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.