(a) State any four psychological barriers to communication.

Psychological barriers to communication: 1. Pre-mature evaluation acts as a barrier when people evaluate the meaning of message before sender completes his message due to pre- conceived notions or prejudices. 2. Lack of attention due to preoccupied mind of receiver and the resultant non-listening of message acts as a psychological barrier 3. Loss of transmission and poor retention due to successive transmission of the message through various levels and inattentiveness or lack of interest of listeners acts as a barrier to communication. 4. Distrust between communicator and communicatee leads to lack of understanding each other’s message in its original sense. Or Q (b). State any four points of importance of staffing function of management. Importance of staffing function of management 1. Staffing helps in discovering and obtaining competent personnel for various jobs. 2. It makes for higher performance, by putting right person on the right job. 3. It ensures the continuous survival and growth of the enterprise through the succession planning for managers. 4. It helps to ensure optimum utilisation of the human resources by avoiding overmanning, preventing under -utilisation of personnel and high labour costs. 5. It improves job satisfaction and morale of employees through objective assessment and fair reward for their contribution