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Business Studies · 2025 · 6 marks
CBSE 2025 · Region 5 · Set 1 · Q32
Identify and explain the communication barrier discussed in each of the following cases and name the broad category of each communication barrier to…
Identify and explain the communication barrier discussed in
each of the following cases and name the broad category of each
communication barrier to which they relate:
(i)
‘MNB Ltd.’ launches a new software programme using
Artificial Intelligence. Ajit, the Project Manager, explains the
new software system to employees in the organisation, using
terms like 'cloud computing', 'machine learning', etc. Since the
employees are not specialists in this field, they cannot
understand the actual meaning of many words used by the
Project Manager.
(ii)
Rajesh, working as Production Manager in 'KLM Ltd.',
approaches the General Manager, Kumar to discuss the
problems he is having at work. Rajesh tells him about the
increasing workload and the need for additional support.
However, Kumar who is working on an important file, keeps
glancing at it while nodding occasionally. He does not make eye
contact with Rajesh or stop reading the file He responds saying
"Okay Rajesh, just try to manage". Rajesh leaves the office
feeling disappointed.
(iii)
Suresh is a senior technician at a company manufacturing
spare parts of a car. He suggests a new method for reducing the
idle time on machines to increase efficiency. He presents his idea
during a team meeting and is appreciated by everyone. But the
manager Pankaj, does not offer any appreciation award for his
brilliant idea.
Marking-scheme solution
(i)
Technical jargon – Semantic Barrier
Generally specialists use technical jargon while explaining
to persons who are not specialists in the concerned field.
Therefore, they may not understand the actual meaning of
many such words.
(ii)
Lack of attention – Psychological Barrier
The preoccupied mind of receiver and the resultant non-
listening of message acts as a major psychological barrier.
(iii)
Lack of proper incentives – Personal Barrier
If there is no motivation or incentive for communication,
subordinates may not take initiative to communicate.
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CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.