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Business Studies · 2025 · 4 marks
CBSE 2025 · Region 1 · Set 1 · Q29
Ganesh Jain is the Marketing Manager at ‘KL Foods Ltd’. He has a team of four employees working under him-Kavya, Ritesh, Pooja and Madhav. Kavya and…
Ganesh Jain is the Marketing Manager at ‘KL Foods Ltd’.
He has a team of four employees working under him-Kavya,
Ritesh, Pooja and Madhav. Kavya and Ritesh are temporary
employees while Pooja and Madhav's job is permanent. All
four of them have been working hard and consistently met all
targets. Ganesh Jain wanted to reward them for their good
performance. He understood that in all human beings, there
exists a hierarchy of needs. So, he identified the need level of
each of the employees to provide motivation to them.
Kavya and Ritesh were made permanent in the job with a
good pension plan while Pooja and Madhav were given an
autonomy status.
(i)
Identify and state the need of employees recognized by
Ganesh Jain in the above case.
(ii)
State any two assumptions on which Maslow's Need
Hierarchy Theory is based on.
Marking-scheme solution
(i)
Needs of employees recognized by Ganesh Jain in the
above case is:
Need of Kavya and Ritesh- Safety and Security Needs
These needs provide security and protection from physical and
emotional harm.
Need of Pooja and Madhav- Esteem Needs
These needs refer to the need for self-respect, autonomy status,
recognition and attention.
(ii)
Assumptions on which Maslow's Need Hierarchy Theory
is based on:
(a)
People’s behaviour is based on their needs. Satisfaction of
such needs influences their behaviour.
(b)
People’s needs are in hierarchical order, starting from basic
needs to other higher level needs.
(c)
A satisfied need can no longer motivate a person; only next
higher level need can motivate him.
(d)
A person moves to the next higher level of the hierarchy only
when the lower need is satisfied.
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CBSE Class 12 Business Studies past-paper question from the 2025 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.