Identify the incorrect statement with respect to 'importance of consumer protection' from the business point of view.

Enlightened businesses realise that it is in their long-term interest to satisfy their customers.

It is the moral duty of any business to take care of consumer's interest and avoid any form of their exploitation.

Due to widespread ignorance of consumers about their rights and reliefs available to them, it becomes necessary to educate them about the same, so as to achieve consumer awareness.

A business engaging in any form of exploitative trade practices would invite government intervention which can tarnish the image of the company.