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Business Studies · 2024 · 6 marks
CBSE 2024 · Region 2 · Set 1 · Q34
Ashish wanted to purchase one LCD TV for his home. He decided to go to various stores selling electronic items to check the available varieties of…
Ashish wanted to purchase one LCD TV for his home. He decided to go to
various stores selling electronic items to check the available varieties of
different brands. One of his friends took him to a manufacturer selling
LCD TV at almost half the price. The manufacturer described its various
features and insisted that Ashish buys the LCD TV from him. Seeing the
features, Ashish decided to buy the TV from him, even when the TV was
not having any standardisation mark on it. When Ashish asked for the
cash memo, the manufacturer discouraged him, saying that it will attract
additional tax. He further told Ashish not to worry and promised that if
there would be any problem with the TV, he would replace it
immediately. The TV started malfunctioning within a month and Ashish
asked for its replacement. The manufacturer refused to replace the LCD
TV, telling him that the problem is due to mishandling of the TV. Ashish
decided to file a complaint in the Consumer Court against the
manufacturer.
(i)
Identify and explain two consumer rights discussed in the above
case.
(ii)
State two consumer responsibilities that Ashish did not fulfil while
buying the LCD TV.
Marking-scheme solution
(i)
Consumer Rights
Right to choose/Right to be assured-
The consumer has the freedom to access variety of products at
competitive prices. This implies that the marketers should offer a
wide variety of products in terms of quality, brand, prices, size,
etc. and allow the consumer to make a choice from amongst
these.
Right to be heard-
The consumer has a right to file a complaint and to be heard in
case of dissatisfaction with a good or a service. It is because of
this reason that many enlightened business firms have set up their
own consumer service and grievance cells.
Right to safety-
The consumer has a right to be protected against goods and
services which are hazardous to life, health and property. Thus,
consumers are educated that they should use electrical appliances
which are ISI marked as this would be an assurance of such
products meeting quality specifications.
(ii)
Consumer responsibilities not fulfilled by Ashish
Buy only standardised goods as they provide quality
assurance.
Ask for a cash memo on purchase of goods or services.
Be honest in your dealings.
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