Exercise 9.1
What happens when you consume the first mango? It tastes delicious, right? The second one is good? The third one and so on? You are barely interested in eating mangoes by this point. Why do you think this happens? This is because the additional utility or usefulness derived from a product declines as more of it is consumed. This is known as the diminishing marginal utility principle in economics. As the utility derived from a successive quantity of products falls, the willingness to pay for the products also decreases, so demand falls.
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Because the extra satisfaction from each additional mango keeps falling — the diminishing marginal utility principle.
The first mango gives the most utility, the second a little less, and by the fourth or fifth you are barely interested.
As that extra utility falls, your willingness to pay falls with it — you would take another mango only if it were cheaper.
That is why demand falls as you consume more, and one reason the demand curve slopes downward.