‘Swadisht’, an online food delivery platform, has been in business for the last ten months. It is now planning to launch its advertising campaign…

‘Swadisht’, an online food delivery platform, has been in business for the last ten months. It is now planning to launch its advertising campaign ‘Bhook Lage Toh Swadisht Khao’. The campaign aims to inform and improve its brand image as a household, friendly and trustworthy service. This advertising campaign is for working professionals who often struggle with time constraints for cooking at home and also for teenagers who love ‘Swadisht’ food. Identify and state any two rules considered by ‘Swadisht’ online food delivery platform, while planning to launch its advertising activity.