✓ Board-verified
Entrepreneurship · 2023 · 1 mark
CBSE 2023 · Central · Set 4 · Q2
Which of the following statement is related to ‘Below-the-Line’ promotion approach that a company can use to promote its products?
Which of the following statement is related to ‘Below-the-Line’ promotion approach that a company can use to promote its products?
Official answer
(B)
It targets identified small groups.
More from Enterprise Marketing
- Krishiv manufactures lamp shades in his cottage industry where labour intensive techniques are used. He is selling these lamp shades under the brand…2023
- Even after providing good food, excellent hospitality and other services, ‘The Concept’, a five star hotel, is facing problem of low demand for its…2024
- Match the components of Marketing Mix given in Column I with their Meaning given in Column II. Identify the correct option from those given below:2026
- Assertion: Sales promotion relates to short-term incentives or activities that encourage the purchase or sale of products or services. Reason (R):…2024
- ‘Payal Ltd.’ is the manufacturer of high end costly water purifiers. Their water purifiers are unique and different from the purifiers available in…2025
- Refer to the picture given below and identify the type of channel of distribution:2026
- In this method of pricing, goods are sold at higher prices so that fewer sales are needed to break even. It also helps the company in recovering the…2025
- ‘Price skimming’ is used:2026
CBSE Class 12 Entrepreneurship past-paper question from the 2023 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.