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Entrepreneurship · 2026 · 1 mark
CBSE 2026 · Central · Set 4 · Q14
Match the components of Marketing Mix given in Column I with their Meaning given in Column II. Identify the correct option from those given below:
Match the components of Marketing Mix given in Column I with their Meaning given in Column II. Identify the correct option from those given below:
| Column I | Column II |
| ($\displaystyle 1$) Product | (a) It refers to the point of sale. |
| ($\displaystyle 2$) Price | (b) It refers to all activities undertaken to make the product or service known to the user and trade. |
| ($\displaystyle 3$) Place | (c) It refers to the item actually being sold. |
| ($\displaystyle 4$) Promotion | (d) It refers to the value that is put on the product. |
Official answer
(B)
(1)-(c), ($\displaystyle 2$)-(d), ($\displaystyle 3$)-(a), ($\displaystyle 4$)-(b)
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CBSE Class 12 Entrepreneurship past-paper question from the 2026 board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.