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Business Studies · 2026 · 4 marks

CBSE 2026 · Region 1 · Set 1 · Q25

‘Sheetal Cosmetics Ltd.’, is a fast growing beauty and skin care company
known for its innovative products and aggressive market expansion. As
the company increased its marketing activities like new product launches,
accelerated advertising campaigns, social media promotions and
influencer collaborations etc., the workload of the marketing department
grew sharply. Despite working long hours, the marketing manager Arjun
couldn’t give adequate attention to strategic planning and high impact
decisions as minor operational issues began consuming most of his time.
Noticing this, the Chief Executive Officer (CEO) advised Arjun that it was
now impractical for him to handle the entire volume of work alone, so he
should allow his subordinates to take up routine tasks. This would not
only help him manage his time better but also satisfy the subordinate’s
need for recognition. This will also provide opportunities to the
subordinates to develop and exercise initiative.
(i)
Identify the concept suggested by CEO that will help Arjun to
manage volume of work effectively.
(ii)
State any three points of importance of the concept identified in
(i)
above.

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