Kavita owns a small restaurant in her city and is always looking for ways to stay ahead of her competitors. She makes it a point to go to her…

Kavita owns a small restaurant in her city and is always looking for ways to stay ahead of her competitors. She makes it a point to go to her restaurant regularly as well as other restaurants and spends time watching and observing what people are eating, wearing and doing. She also talks to the customers to get inputs on what they are thinking and buying. Quoting lines from the above para, state two ways of trend spotting being used by Kavita.