✓ Board-verified
Business Studies · 2024 · 3 marks
CBSE 2024 · Region 3 · Set 1 · Q21
Two ambitious friends, Sana and Mihir, having passion for creating
innovative software applications, established a tech startup named
‘Quick Solutions’. Their software was developed in such a way that it
caters to the needs of all sections. Since its inception, ‘Quick Solutions’
was earning enough revenue to cover the costs. They faced countless
challenges from competing with large and well-established companies.
But they learned from their mistakes and continuously improved their
product. Slowly, their software gained recognition for its quality and
uniqueness and the company started making profits. It was a big
incentive for Sana and Mihir for the continued successful operation of the
enterprise. Within two years, the customer base increased manifold.
Now, Sana and Mihir decided to make additional capital investment and
hired more employees. They invested in research and development and
expanded their product line to meet emerging market demands. ‘Quick
Solutions’ ultimately became the industry leader because of the tireless
efforts of Sana and Mihir.
Quoting lines, identify and state the objectives of management discussed
in the above case which ‘Quick Solutions’ seeks to achieve.
Marking-scheme solution
Organisational Objectives
(i)
Survival
‘Since its inception, 'Quick Solutions' was earning enough
revenue to cover the costs’
The basic objective of any business is to ensure that it
continues to survive and exist in the future. An
organisation must earn enough revenue to cover the costs.
(ii)
Profit
‘Slowly, their software gained recognition for its quality and
uniqueness and the company started making profits’
Profit provides a vital incentive for the continued
successful operation of the enterprise. Profit is essential
for covering costs and risks of the business.
(iii)
Growth
‘Now, Sana and Mihir decided to make additional capital
investment and hired more employees.’
‘They invested in research and development and expanded their
product line to meet emerging market demand’.
Management must exploit the growth potential of the
organisation to remain in the industry which can be
measured in terms of sales volume, increase in the number
of employees.
More from Nature and Significance of Management
- State any four characteristics of management. OR State any four functions performed by top level managers.2026
- Different organisations have different goals. 'Zeepo' is an upcoming retail chain for providing consumer…2023
- State any three points of importance of Management. OR State any three objectives of Management.2026
- Explain any three points of importance of management. OR Explain the following principles of general…2025
- Management has its own vocabulary of terms and concepts. Managers need to communicate with one another with…2023
- Due to severe winter and rising pollution levels, ‘Green India Electronics’ planned to launch a new…2026
- Explain the following characteristics of management: (i) Management is a group activity (ii) Management is a…2023
- State any three functions of operational level management. OR State any three points of importance of…2026
CBSE Class 12 Business Studies past-paper question from the 2024board exam, with the answer as CBSE’s own marking scheme gives it. Where our answers come from.