CBSE 2026 · Region 5 · Set 1 · Q6

‘Renew Ltd.’ was the pioneer in the Electric Vehicles segment and presently has $\displaystyle 70$% market share. Keeping in mind the rapidly increasing demand for Electric Vehicles due to the rising environment consciousness among people and lower operating costs, the company set a target to increase its market share to $\displaystyle 80$% in the current year. However, the incentives provided by the government to encourage manufacturing of Electric Vehicles attracted many new players in the market. As this change in the business environment happened suddenly, the company was not able to accurately assess future trends. As a result, the market share of ‘Renew Ltd.’ fell from $\displaystyle 70$% to $\displaystyle 55$% in the current year. Which limitation of planning has been discussed in the above case ?