CBSE 2025 · Region 7 · Set 1 · Q25

'Mefco Ltd.' has been in online grocery e-commerce business

for the last six years. Recently, it started facing increasing

competition in the market. Understanding that speed of delivery in

the key differentiator amongst online business firms, 'Mefco Ltd.'

planned to launch 'Mefco Fast', a service designed to deliver the

products to the customers within $\displaystyle 10$ minutes. It studied the market

and made assumptions about the future regarding the convenience

offered by such a service to the consumers who are increasingly

seeking faster delivery options.

(a)

Identify the step of the planning process highlighted in the

(a)

above case.

(b)

State the next three steps to be followed by 'Mefco Ltd.' after

(b)

the step identified in (a) above.