CBSE 2023 · Region 1 · Set 1 · Q34

Read the given case and answer the questions that follow : Market for Goods One way in which new consumers are created is through advertisements. As you know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. Today we live in a world where advertisements surround us. They appear in newspapers, magazines, hoardings, street walls, television screens. But if we look back into history, we find that from the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping a new consumer culture. When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw 'MADE IN MANCHESTER' written in bold on the label, they were expected to feel confident about buying the cloth. ($\displaystyle 34.1$) How was the marketing of goods done in India by the British ? ($\displaystyle 34.2$) How were the new consumers created through advertisement during colonial India ? ($\displaystyle 34.3$) Identify the messages conveyed through advertisements during industrialization.