‘Pretty You’ is an established brand in the salon and makeover industry. It is currently operating in Delhi with a network of 5 branches. It now…

‘Pretty You’ is an established brand in the salon and makeover industry. It is currently operating in Delhi with a network of $\displaystyle 5$ branches. It now wants to make its presence known in different cities of North India and gradually would be establishing its identity throughout the country. For this, the company decides to give exclusive rights to independent retailers to take advantage of the brand “Pretty You” in return for their payment of royalties and conformance to standardized operating procedures. Identify and explain the form of expansion discussed above.