Oorja and KTC Wifi are two broadband provider companies operating in South-East Delhi. Both are close competitors and have developed their strong…

Oorja and KTC Wifi are two broadband provider companies operating in South-East Delhi. Both are close competitors and have developed their strong customer base over the years. The COVID-$\displaystyle 19$ pandemic made the offices and schools switch their customer base online. Just then a multinational service provider company, Storex BB, entered the market and launched its services at a much cheaper price with better connectivity. To counter the threat posed by the company Storex BB, both companies Oorja and KTC Wifi decided to consolidate their business.

Identify the enterprise growth strategy adopted by Oorja and KTC Wifi.

State the type of growth strategy identified in part (a) above.

Give the goal of the type of growth strategy as stated in part (b) above.